Liability shift reminder note. One of the writers for ZDnet was asking and this is what I gave them

By | October 17, 2014

EMV – October 2015 is when the “liability shift” happens. As it stands now (this could change) – as of October 2015- if you are not accepting EMV – that’s OK, but MasterCard will not accept liability for any fraud that merchants incur. That excludes ATM & fuel, which are …

Source: www.linkedin.com

Includes link to EMV Timeline