5 Ways Consumers Connect to Stores With Mobile Shopping

By | March 28, 2016

Discover new insights about mobile shopping behavior, including the start of the shopping journey and in-store research.

Source: www.thinkwithgoogle.com

From Google Think, how consumers are using mobiles to more accurately shop local brick and mortar.

  • Target learned 3/4th of their guests start on mobile
  • Google searches for “near me” have almost tripled in last year
  • Local inventory available help. Sears saw 122% increase in store visits.
  • One in four shoppoers changed their mind while in a checkout line after looking up details on mobile phone
  • Online & offline customers buy 250% on average. Macy’s figures they are 8X more valuable.


From Google Think