Cashierless now being tested by 7-Eleven at Irving Texas headquarters.
7-Eleven said Wednesday that the 700-square-foot store is only for employees, who first must download an app and sign up. To shop, they use the app to gain entry to the store and then take the items they want and exit. A detailed receipt is displayed in the app automatically after the customer leaves the store.
“Ultimately, our goal is to exceed consumers’ expectations for faster, easier transactions and a seamless shopping experience,” Mani Suri, senior vice president and chief information officer at 7-Eleven, said in a statement. “Introducing new store technology to 7-Eleven employees first has proven to be a very productive way to test and learn before launching to a wider audience. They are honest and candid with their feedback, which enables us to learn and quickly make adjustments to improve the experience.”
Amazon has whetted consumers’ appetite for cashierless purchases with its Amazon Go c-stores, which now number 25 in major U.S. markets. Powered by Amazon’s “Just Walk Out” technology, the Go stores use overhead cameras, weight sensors and deep learning technology to detect merchandise that shoppers take from or return to shelves and keep track of the items selected in a virtual cart. Customers use the Amazon Go mobile app to gain entry to the store through a turnstile. When they exit the store, the Just Walk Out technology automatically debits their Amazon account for the items they take and then sends a receipt to the app.