Apple Deal Sheds Light on McDonald’s Digital Transformation

By | September 15, 2014

McDonald’s deal with Apple is the fruit of a concentrated effort by the Golden Arches to remake itself as an ecommerce company.


Some, including Target and Walmart, are resisting NFC and critics point out that the technology is expensive for retailers and has never caught on, despite years of industry prodding.   Merchant Customer Exchange that includes Sears, Gap, Lowe’s and others, is pushing a technology called CurrentC that will use a QR code-like process to handle mobile payments.