COVID Restaurants – Cheesecake Factory SEC COVID-disclosure charges

By | January 9, 2021
cheesecake factory image

 

Agency says settlement is the first for public company in reporting pandemic impact

The Cheesecake Factory Inc. has agreed to pay $125,000 in a settlement with the Securities and Exchange Commission over misleading disclosures about the impact of the COVID-19 pandemic on its business.

The SEC, in a statement Friday, said the settlement was the first result of charges against a public company linked to the financial effects of the pandemic and violations of federal securities law reporting provisions.

The SEC said Calabasas Hills, Calif.-based Cheesecake Factory, in federal filings on March 23 and April 3, stated that its restaurants were “operating sustainably” during the COVID-19 pandemic.

However, the SEC said the filings “were materially false and misleading because the company’s internal documents at the time showed that the company was losing approximately $6 million in cash per week and that it projected that it had only 16 weeks of cash remaining.”

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Author: Retail Systems

Craig Allen Keefner is an influential figure in the self-service technology industry, best known for his leadership in kiosks, digital signage, and retail automation. Based in Denver, Colorado, Keefner has managed the Kiosk Industry Group (Kiosk Manufacturer Association) since 2014, supporting self-service professionals and overseeing projects in kiosks, point-of-sale systems, thin client technology, and related fields.​ Over his career, Keefner has served in various executive and managerial roles—including as owner and CEO of pioneering kiosk and retail tech companies, as well as managing key industry websites such as kioskindustry.org and thinclient.org. His experience also includes significant contributions to the deployment and advancement of interactive technology in healthcare, retail, and smart cities.​ Keefner holds a BA from the University of Tulsa and has earned credentials in electronics and technology from institutions like the Missouri Institute of Technology and DeVry. Often recognized as “Mr. Kiosk,” he is noted for his expertise, industry advocacy, and innovation in digital self-service solutions