Crane’s Intelligent Store Service Helps Operators Leverage Media Capabilities

By | August 21, 2015

WILLISTON, SC — The long-awaited Intelligent Store from Crane Merchandising Systems, a Crane Co. company, is ready for operation. The Intelligent Store is a service that leverages the connectivity of Crane’s fully integrated Media vending machines.


The new feature for CMS’s Merchant Media and BevMax Media makes it easier for operators to manage machines remotely, including over-the-air software updates, custom messaging and “retail insights” monitoring.

The dynamic over-the-air capabilities of the Media platform are used to optimize the performance of the vending machines managed by the operator. With the remote software update functionality, operators are assured that their Media machines will always be up to date with the newest features and enhancements.
Operators can control the content of their Media screens with custom messaging by advertising or promoting specific items to attract consumers and drive sales. Crane’s graphic team assists them in creating screen content that is then delivered remotely to requested machines.

Retail Insights reports provide machine-level consumer data to help operators optimize the performance of their machines and ensure consumers have an engaging vending experience.
“Intelligent Store allows vending operators to fully leverage the power of a connected Media machine,” said CMS president Alan Hollis. “Our team works with each operator to deliver software updates and custom content over the air without costly visits to the machine. This new service continues Crane’s commitment to create value for customers through innovation, reliability, durability and reduced cost of ownership.”

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