Debenhams buys in to multi-channel as high street sales slump

By | October 28, 2014

Debenhams has been one of the most familiar names on the UK high street since 1905, but in its lifetime it’s been through many changes, the latest being its ongoing shift to a multichannel future.


Analysis of company pinpoints problems with “Click & Collect” strategy since there is no unified inventory system, instead one for stores and one for online. Mobile devices were a huge traffic component for their website at almost 60%. Click and Collect grew to 22.5% of all online orders (up 7.4% over 2013).