Digital Pickup Window Coming To Pizza Hut – Drive Thru Restaurants Snowballing — Three Lanes Now with Burger Lockers

By | March 31, 2021
Digital Pickup Orders

Digital Pickup Orders – Click for full size image

From NRN March 2021 — Pizza Hut is launching a digital pickup window at 1,500 restaurants — The Hut Lane is a dedicated pickup lane that will allow customers to place orders online, through their app or on the phone and pick up at the window.

Pizza Hut announced Tuesday that the Yum Brands company has launched the Hut Lane: a dedicated digital pickup window at 1,500+ locations around the country, with more on the way. The feature allows customers to place orders through the Pizza Hut website, app, or over the phone and drive up through the dedicated pickup lane to grab their order at the window.

The new technology is an add-on to other convenience and safety technology features Pizza Hut has added since the pandemic began, including curbside pickup, which was first introduced in April 2020.

More Drive Thru Restaurant News

From CNN —  See Burger King’s new three-lane (yes, 3!) drive-thru design

During the pandemic, drive-thrus have emerged as a key way for fast-food restaurants to sell to customers. Chains that have relied on them for years, like Taco Bell, McDonald’s and Burger King, are unveiling innovative new concepts designed to get more customers through faster. Others, including Chipotle and Shake Shack, are rapidly adding drive-thru locations or opening them for the first time.
Last week, Taco Bell announced a new restaurant format that has dual drive-thrus and smaller dining rooms. Similar to Pizza Hut’s idea, one of Taco Bell’s drive-thru lanes is dedicated to pick-up orders made on its app or website. Both chains are owned by Yum! Brands (YUM).