Drive Thru Technology – McDonalds Sells Platform to IBM

By | December 22, 2021
McDonalds Drive Thru Ordering

12/21/2021 McDonald’s Corp. selling Dynamic Yield technology platform, aimed at personalization and decision engineering at kiosks and drive-thrus, to Mastercard, the companies announced Tuesday. See NRN Post

McDonald’s Selling Drive-Thru Tech to IBM

“The reason we’re doing this with IBM,” said Kempczinski at the time, “ is to be able to have someone that can take how far we’ve gotten right now with the solution and be able to kind of finish the development and then help us deploy this at scale, and so we’re going to use their expertise certainly in AI and everything that they’ve learned from Watson, etc.”

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