Ghost Kitchen Mobile Ordering App – Virtual Restaurant
Editors Note: first occurrence of a dedicated “purpose-built” mobile ordering app that we have seen which connects to a Ghost Kitchen. Now we have virtual restaurants and Food-As-A-Service nomenclature to include in our shoptalk.
Just Kitchen Holdings Corp., an operator of ghost kitchens specializing in the development of delivery-only food brands for customers across Taiwan, recently announced that it has recently launched its proprietary consumer-facing mobile application (the “JustKitchen App”), through which customers can order food items from the Company’s ghost kitchens, among other features. The Company expects to use the JustKitchen App and its data to optimize operations and extend the value chain, by fulfilling orders directly from its nearest spoke kitchen location to the customer via last-mile delivery service providers through system integration. Orders received through the JustKitchen App will supplement those generated on third-party platforms and are expected to result in higher gross margins for the Company by eliminating service commissions. The JustKitchen App is now available for download from the Apple App Store for iOS devices and the Google Play Store for Android devices.