QR Code Repeat Visits + Pandemic Energizes QR Codes
QR codes have become more commonplace than ever as the pandemic continues, with one study last year finding that roughly 11 million United States households were expected to scan QR codes by the end of 2020. Consumers most commonly used QR codes for contactless payments, but they also leveraged the technology to access discounts and information on product packaging, for example.
Restaurants, in particular, are blazing a trail when it comes to QR code usage, as the industry has been disproportionately affected by both pandemic-driven social distancing and stay-at-home orders and has suffered countless closures as a result. QR codes have proven to be invaluable tools for eateries, allowing patrons to view menus and pay for their meals with minimal staff interaction, thus reducing infection risk. These codes will likely be familiar fixtures at restaurants long after the pandemic has ended.
In the QR Code Payments Tracker®, PYMNTS explores the latest in the world of QR codes, including new implementations at restaurants, QR codes’ varying popularity around the world and how various industries will deploy these codes even in a post-pandemic future.
More News in QR Codes
Excerpt: In its recent state of the industry report, the National Restaurant Association noted that, since last March, half of full-service operators have added digital menus accessed by scanning a QR code. This includes 28 restaurants that make up José Andrés’s ThinkFoodGroup. Chief operating officer Eric Martino says at the onset of the pandemic, the company immediately sought ways to make its operations contactless.
With the restaurant industry in a state of pandemic-induced flux, the time for introducing new norms is now. Besides popping up in fast-casual and chain restaurants, QR codes have also made an appearance at some of the country’s most rarefied establishments—places where pulling out your phone to peruse a menu might once have seemed as incongruous as being alerted that your table was ready with a vibrating restaurant pager.