Digital Menu Board News
From CNBC Sep 2021
Latest study numbers show that Drive Thrus are getting slower and they are getting less accurate. The pandemic has juggled the longer and shorter menu offerings that restaurants offer and the degree of customization. Much easier to go inside to a McDonalds for example and order a hamburger specifically the way you like it. Can’t do that via a drive thru.
Data from SeeLevel HX
In Brief
- The average total time spent in the drive-thru lane increased by more than 25 seconds from a year ago to 382 seconds.
- Order accuracy dropped to 85% this year from 87% in 2020.
- The study offers one way to speed up drive-thru times and improve accuracy: invest in technology.
- SeeLevel HX found that drive-thru lanes with digital order confirmation boards delivered the food to customers 34 seconds faster on average this year.
- Companies covered include Taco Bell, Chick-fil-A, Arby’s, Carl’s Jr., KFC and Burger King
KEY POINTS
- Drive-thrus have become slower and less accurate in 2021, according to SeeLevel HX’s annual study.
- SeeLevel HX used mystery shoppers to wait in drive-thru lines across 10 chains and 1,492 restaurant locations from July through early August to compile the annual study.
- The average total time spent in the drive-thru lane increased by more than 25 seconds from a year ago to 382 seconds.
Read full story From CNBC Sep 2021
