By partnering up with CashStar, the brand is now able to allow customers to instantly purchase and send personalized digital gift cards from any smartphone, tablet or desktop.
Source: www.mobilecommercedaily.com
The brand has also experienced a 51 percent redemption rate from consumers within the first month of activation, and an initial purchase value 30 percent higher compared to plastic gift cards, proving that mobile offers a layer of much-needed convenience to on-the-go consumers.
