Retail automation – Sephora’s digital gifting gift card revenue takes off with CashStar

By | March 14, 2015

By partnering up with CashStar, the brand is now able to allow customers to instantly purchase and send personalized digital gift cards from any smartphone, tablet or desktop.


The brand has also experienced a 51 percent redemption rate from consumers within the first month of activation, and an initial purchase value 30 percent higher compared to plastic gift cards, proving that mobile offers a layer of much-needed convenience to on-the-go consumers.