Retail’s struggles with improving in-store checkout

By | April 1, 2016

With all of the effort by retailers to lure shoppers into their stores, one would think that granting those customers an easy and painless exit would be a priority. One would be wrong.

Source: www.computerworld.com

A few years ago, Walmart made an impressively clever attempt, leveraging mobile in-store. That experiment, which never got beyond the experimental stage, had shoppers scanning every item as they placed it in their cart. Then when it came time to check out, they would use the self-checkout lane. But instead of rescanning every item, they would display a single barcode from the Walmart trial mobile app that would quickly tell the POS every item being purchased.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk