Target Invests $1 Billion On Store Experience

By | May 24, 2016

Target’s investments in its digital and physical store experience meld together in its omnichannel plans for 2016.


The company is also investing in self-checkout lanes, operational enhancements and merchandizing innovations this year.

“A key area of focus in our stores is the elevation of our digital order pickup and the team is taking steps to make the process more convenient and less transactional for our guests,” said John Mulligan, EVP and Chief Operating Officer. “Our goal in these efforts is to increase satisfaction with the order pick up experience leading to more repeat usage of this capability by our guests.”