Target Turns Its Stores Into One Big Mobile Game for the Holidays – Adweek

By | December 3, 2014

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed at driving foot traffic.


Google helped create a mobile website with six mini-games. The campaign was created by creative agency 72andSunny with Psyop and Stinkdigital as the production partners.