Target’s ‘next gen’ store caters to 2 types of customers

By | November 13, 2017

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Source: www.retaildive.com

With this new store, Target is embracing a strategy that diversifies the store experience to appeal to different types of shoppers, and these new features give us a hint at where the mass merchant’s priorities are. In particular — with grocery.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk