The new realities of VR and retail

By | March 2, 2016

Virtual reality has long been the province of the gaming world and fantasies like the movie Minority Report. But with virtual reality (VR) and augmented reality (AR) devices projected to be a $4 billion business by 2018, much is being made of the technologies’ potential to transform the retail customer experience. 


But it’s also why home-improvement retailer Lowe’s is continuing to develop its “Holoroom.” The Holoroom, first unveiled in 2014, allows homeowners or their interior designers to try things out in their own spaces, or share ideas, including apps that operate on mobile.