The Road To EMV In The U.S. – Experts Sound Off | PYMNTS.com

By | October 24, 2014

There are few subjects that highlight the chasm of opinions between payments players quite like EMV. That EMV is coming: of that there can be no doubt. In a

Source: www.pymnts.com

panel was positive on EMV’s adoption, which the majority forecasting that by the time of the liability shift deadline, over 50 percent of retailers will have switched over to EMV.

Among EMV’s detractors, the prevailing opinion is that EMV is the best payment security the 1990’s had to offer, which is problematic since it is almost 2015. According to critics, EMV goes to the American market as an anachronism, trying to protect cards when the payments ecosystem is evolving towards mobile.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk