Under Armour’s Three Strategic Steps to Connect With Consumers

By | August 2, 2016

To keep Under Armour moving forward CEO Kevin Plank announced three key strategic initiatives designed to reach and engage shoppers. See what the retailer has planned to continue to gain market share.

Source: risnews.edgl.com

Three key areas include:


  • Channels. Direct to customer to grow
  • Categories – not just onfield but off field
  • Geography – international to grow (China)


Another clicks and mortar type conversion for international ecommerce.