Verifone Shifts POS Approach To “Engage”

By | October 23, 2015

Verifone launched its new point of sale offering, Verifone Engage, which introduces a new line of connected commerce-enabled devices.


In what the company is calling the “next generation” of payment devices, Verifone Engage products come equipped to support a variety of payments methods, including all mobile payments wallets, while also preparing merchants to wrap additional value around the point of sale opportunity. Multimedia displays enable two-way customer interactivity and multilayer security safeguards data via encryption and tokenization.

The launch stands as a major shift in the way Verifone approaches the point of sale. While the hardware is slick and modern, that’s only a small part of the Engage proposition. Vlugt emphasized the importance placed on what’s happening behind the scenes as well.

“It’s not just a shiny new device; there is a whole infrastructure and ecosystem and value that’s associated with it,” Vlugt noted.

Central to the Verifone Engage platform is the Verifone App Marketplace. Verifone is opening the door to developers to channel their creative energies and create new apps that respond to the personalized POS experiences that merchants seek, and value-added services that consumers demand. Vlugt emphasized that the apps marketplace is architected in such a way that developers don’t need a payments knowledge base to add value. They simply build on top of the equivalent of a “Verifone Engage Inside” payments layer.