Wendy’s appears to be faring better than most, thanks in part to the installation of a comment point-of-sale system in more than 2,600 locations, helping to drive the chain’s mobile rewards and mobile ordering aspirations.
Source: www.mobilecommercedaily.com
The common POS system is positioned as the foundation of Wendy’s consumer engagement and marketing plans, including mobile rewards and mobile ordering.
The POS system is currently installed in substantially all of the 957 company-owned restaurants and is expected to be in all North American locations by the end of 2016.
Wendy’s is also a member of the retail consortium MCX, which is developing a mobile payments solution. The chain expects to begin a pilot test of the MCX mobile wallet, CurrentC, in the coming months.
