Installing Retail Kiosks to Increase Customer Reviews

 shutterstock_188524787Online Customer Reviews

In a recent Forbes article about customer reviews, “Six Simple Ways To Get Customers To Review Your Business Online”, author Nellie AKalp provides six tips for obtaining customer reviews for your business.  AKalp outlines the benefits of customer reviews as well as why customer reviews matter.  She quotes Zendesk survey findings that 90% of participants claim that positive online reviews influence the buying decision and a similar percentage (86%) are influenced by negative reviews.  Increasing rave reviews is a large component to offsetting negative reviews.

Providing Customers Incentives to Review Your Business

Some of the tips for increasing reviews include offering incentives (for any review, not just a positive review), and adding business profiles to review websites.  Providing easy access to review websites is another method for increasing the number of customer reviews.  Easy access can be provided via a link or an email request, but one method not discussed in the article is how to increase reviews by customers while they are in-store.

 Make Reviews a Part of Your Process

Each customer that walks into a store has the potential to be a reviewer of the product or service being offered.  Providing these customers with an easily accessible and difficult to miss method for providing feedback can catch customers while their experience is top of mind, as well as provide sales personnel with instant feedback about their interaction.  This provides additional incentive to store personnel to provide an outstanding customer experience.  Number six in the Forbes list, “Make reviews a part of your work process” suggests incentivizing employees for each review.

In Store Kiosks Locked Down to Review Sites

How can stores provide customers with an easy method of authoring a review, as well as instantly incentivize employees for completed reviews?  The answer; in store kiosks locked down to review sites. Configure an attract screen that links off to each review site and restrict access to only those review sites you want to impact.  Restaurants, grocery stores, clothing stores, home repair stores, doctors, dentists, banks, and more. . . these brick and mortar retailers can benefit from online reviews given by in store customers.

Investing in kiosks is one such way to increase customer reviews.  Expanding on the Forbes article, you can use kiosks to “Ask your customers” (number 2) and “Make it easy to leave reviews” (number 3).  To tie this in with number 4’s “Incent but don’t buy reviews” you can provide customers with a coupon if they submit a review (any review, good or bad).

How do you gain customer reviews?  Can a kiosk help to improve your customer review process?

 

Apple Deal Sheds Light on McDonald’s Digital Transformation

McDonald’s deal with Apple is the fruit of a concentrated effort by the Golden Arches to remake itself as an ecommerce company.

Source: mashable.com

Some, including Target and Walmart, are resisting NFC and critics point out that the technology is expensive for retailers and has never caught on, despite years of industry prodding.   Merchant Customer Exchange that includes Sears, Gap, Lowe’s and others, is pushing a technology called CurrentC that will use a QR code-like process to handle mobile payments. 

Sears earns ‘genius’ ranking, tops Saks, Neiman

Sears was one of only three stores to earn a “genius” ranking for its digital IQ.

Source: www.cnbc.com

Sears is also part of 68 percent of stores that allows in-store returns for online purchases, and one of the few whose app is equipped with a barcode scanner for in-store use. Its Shop Your Way Try On app allows shoppers to curate their fitting room in advance by scanning items throughout the store.

Robocoin Selects Fujitsu’s PalmSecure Biometrics Technology for All Bitcoin Kiosks

Robocoin to use Fujitsu PalmSecure biometric authentication as part of their global network of Bitcoin kiosks. Robocoin CEO to deliver Keynote at ATM

Source: www.businesswire.com

We are very excited that a cutting-edge company like Robocoin in the burgeoning bitcoin space would select Fujitsu’s PalmSecure biometrics technology for positive authentication of their account holders,” according to Randy Fox, vice president, currency handling and identification product solutions, Fujitsu Frontech North America Inc.

Apple Mobile Payments At CVS and Walgreens

Apple’s new mobile payments system will use tokenization as well as contactless payment, 9to5 Mac reported, based on the new point-of-sale terminals installed in Apple’s own stores.

Source: www.pymnts.com

Tokenization eliminates the need to send payment card numbers between a point-of-sale terminal and a merchant’s transaction systems. The card details are replaced by one-time-use numerical tokens, making it much harder for card numbers to be stolen.

Automated lockers and self-service kiosks rule as Post Office hits digital age

Hi-tech revamps promise slicker service, video booths and click-and-collect convenience, but unions fear job losses

Source: www.theguardian.com

With click-and-collect one of the few areas of rapid sales growth for retailers, an ever-growing number of service providers are aiming to cash in. Logistics company ByBox is helping supermarket Waitrose install refrigerated collection lockers at Gatwick airport; Argos shoppers will be able to pick up eBay parcels from 650 stores by the end of this year; and London Underground and Network Rail have both announced plans to turn stations into pickup points for a host of retailers. Local independent shops are also getting in on the act via the CollectPlus network.

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