Survey data from TD Bank on expected priorities and spends for restaurants in 2022 – from Chain Store Age
Restaurant Market Report Investment 2022
Excerpt
Restaurant operators’ top 2022 investments will include mobile ordering and more drive-thru locations.
That’s according to a study conducted by TD Bank, which found that the pandemic has permanently altered the consumer-restaurant relationship, with operators investing in technology and real estate to align with changing consumer preferences. Early in the pandemic, 72% of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders, according to TD’s 2021 Restaurant Franchise Pulse survey, and it appears the popularity of these offerings is here to stay.
According to the survey, restaurant operators’ early investment in delivery and mobile ordering has paid off, with 71% relying on delivery for 11% or more of sales and 33% relying on delivery for more than 20% of sales. Sixty-five percent of respondents rely on mobile ordering for 11% or more of sales, and 25% rely on mobile ordering for more than 20% of sales.