Amazon Palm Payment
- Amazon announced on Wednesday that it is expanding Amazon One, which lets users pay with their palm prints, to Whole Foods Market stores.
- The payment technology is now available at Whole Foods’ Madison Broadway location in Seattle and will expand to seven other area locations in the coming months, Dilip Kumar, Amazon’s vice president of physical retail and technology, wrote in a blog post. Launched in September at two Amazon Go stores in Seattle, the bio-authentication tool uses computer vision technology to identify consumers based on the unique characteristics of their palms.
- The announcement resolves speculation around when the e-commerce company would add cutting-edge checkout technology to Whole Foods.
- Read Insights and rest of article Posted on GroceryDive Apr2021
Customers who are new to using Amazon One can sign up at any Amazon One kiosk or device in participating stores, and enrollment takes less than a minute. After they insert their credit card, customers hover their palm over the device and follow the prompts to associate that card with the unique palm signature being built in real-time for them by our computer vision technology. Customers will have the option to enroll with just one palm or both. And that’s it! Once enrolled, customers can use Amazon One to pay at participating Whole Foods Market stores in about a second or so. If customers have previously signed up for Amazon One at an Amazon store, they may need to re-insert their credit card one time at an Amazon One device in a Whole Foods Market so they can continue to use the service in those stores. And, if customers choose to link their Amazon One ID with their Amazon account, they can automatically get their Prime member discount as usual at Whole Foods Market.