McDonald’s WW Market Research 2024

By | June 8, 2024

Market Research Restaurant Report for McDonalds and Other – Worldwide

Report on restaurant market research and kiosks worldwide by Dataos (RBR). Much better than the usual internet scrapes for the Indian datamarts like Research & Markets.  They actually contacted us and we provided input on McDonald’s and Burger King.  Wendy’s too. Other research conpanies do not canvas people so kudos to Datos/RBR

It’s pretty clear though the bias is “Not the US” as the central theme. Certainly Acrelec has McDonalds but the franchise option is not always executed.  We have never seen kiosks in Burger King or KFC here in the US. Pretty much all drive thru.

  • As far as Acrelec goes it is important to note they are software as much as hardware.  Not common knowledge but we know they have over 30K software licenses in play and they are close to announcing more.

McDonald’s is actually more ROW (40K restaurants) than US (14000 restaurants).  And worth noting 700 of those in US are owned by McDonalds. The others are franchisees.  Other McDonalds players which seems to be not noted would be the Verifone/Zivelo original along with Evoke in UK.

McDonalds splits its supply chain fairly evenly into multiple suppliers (DN, Verifone, Acrelec, Evoke and Coates to name notables).  In the US Coates made the first investment followed later by Acrelec. Worth noting Verifone/Zivelo is rumored to be withdrawing from the market (mostly US).  Verifone was pitching PO it wanted to dispose of.

mcdonalds drive thru menu board

Meanwhile, how to save on menu board software. Do old school. McDonalds down the street.

We recently toured just completed new “counterless” McDonald’s (no menu boards above a short counter) here in Colorado.  Also the drive thru menu boards are facing directly into the sun. We saw menu board failures in California and Coates screens. These are also Coates screens and we’ll see if they learned anything (or went cheap)

  • And the “Diebold” kiosks are Pyramid of Germany white labeled.  Nice of Datos to include that nugget from us in their report (with zero credit I might add).

Our take:

  • Doesn’t appear Datos/RBR is going to offer any insight on US Market.
  • Very very pricey report. Will be out of date in a week?
  • How much longer will McDonald’s use the big standup totem kiosks with 32 inch monitors?  Here is a new 2024 iteration of McDonalds in Denver with basically no counter, no menu boards and only a row of ordering kiosks
  • How much longer before they go voice order? Here is a 2024 demo of McDonalds voice order being tested.
  • When will McDonalds start utilizing the walls. They are already removing drinks and condiment stations
  • Worth noting — 65% of sales at McDonalds is thru Drive Thru. Chick-Fil-A is the same (and drive-thrus getting bigger)

Meanwhile here is summary of article

  1. Market Growth and Competition:
    • Over 345,000 self-ordering kiosks were installed globally by June 2023
    • The market is competitive, with around 180 hardware and software vendors working with QSR chains
    • Acrelec leads the hardware market, supplying McDonald’s, Burger King, and KFC
    • Other players include HiStone, Taiyun, Coates Group, Elo, and Diebold Nixdorf.
  2. Global and Local Vendors:
    • International players like Samsung and LG, along with local suppliers, compete for kiosk business
    • China’s CCL Technology and Taiwan’s Posiflex have a growing presence in Europe and the Middle East
    • Brazil’s Videosoft and Poland’s M4B also work with QSR chains
  3. Software and Digital Transformation:
    • Many restaurants deploy self-ordering kiosks alongside mobile ordering as part of digital transformation
    • McDonald’s uses an in-house solution, while other QSR brands partner with third-party software suppliers
    • Demand for kiosks continues to grow, with RBR Data Services forecasting 130,000 kiosks shipped globally by 2028

PRESS RELEASE

Nearly 55,000 self-ordering kiosks were delivered in the year to June 2023, with an increasing number of hardware and software suppliers entering the market

New players enter the kiosk business to meet unprecedented demand

Global investment in self-ordering kiosks by quick-service restaurant (QSR) chains is increasing strongly, with more than 345,000 installed as of June 2023, according to Global Self-Ordering Kiosks, the latest study by RBR Data Services, a division of Datos Insights. The market is becoming even more competitive, with around 180 hardware and software vendors working with clients from global fast-food giants to independents.

Acrelec leads the global kiosk hardware market

restaurant market research

restaurant market research

Self-service and digital technology firm Acrelec has the largest share of the self-ordering kiosk market. The French manufacturer accounts for 16% of global hardware shipments, supplying McDonald’s and other leading QSR firms such as Burger King and KFC. Many of its customers also use kiosk software from Acrelec.

Chinese hardware suppliers HiStone and Taiyun both have a strong foothold in their home market, delivering to local QSR chain Dicos and McDonald’s respectively. Meanwhile, Australia’s Coates Group supplies kiosk hardware to McDonald’s and other customers across a range of Asian countries, from India to South Korea.

US-based Elo is the largest hardware vendor to the Americas region, counting Taco Bell as well as a vast number of small and medium-sized chains among its clients. Diebold Nixdorf also has a strong presence in the region, supplying kiosks manufactured by German firm Pyramid to McDonald’s in the US and Canada.

 

International and local vendors compete for kiosk business

Global Self-Ordering Kiosks 2024 shows that a wide range of suppliers have entered the kiosk business in recent years. These include Korean electronics giants Samsung and LG, with the former’s hardware deployed in its home market and internationally. Elsewhere, China’s CCL Technology and Taiwan’s Posiflex have a growing presence in Europe and the Middle East.

Local suppliers are also competing with international firms for new business. Vendors including Brazil’s Videosoft and Poland’s M4B are working with QSR chains in their home markets and beyond.

Restaurants work with a vast range of software suppliers to modernise technology

Many restaurant chains and independents have deployed self-ordering kiosks alongside mobile ordering and other channels as part of a wider software-led digital transformation strategy. With software vendors much in demand, the market is increasingly fragmented.

McDonald’s has developed an in-house solution to run on its kiosks, however, many QSR brands use third-party software suppliers; these include China’s Rydeen, Sixun and Shiji Group, which supply both local chains and global brands in their home market. US firms Tillster, which works with Burger King in many countries, GRUBBRR and Bite all partner with a range of different hardware firms for kiosks.

As demand for the technology continues to grow among restaurant chains of all sizes, the global kiosk market presents considerable opportunities to international, regional and local suppliers of both hardware and software, with RBR Data Services forecasting the number of kiosks shipped globally to reach 130,000 by 2028.

 

Notes to editors

About RBR Data Services

RBR Data Services provides clients with independent and reliable data and insights through published research, consulting and bespoke data services. Our global research covers the cards and payments, retail technology and banking automation sectors and is used by the leading market participants, analysts and regulators as the authoritative source of industry and competitor benchmark data. For any questions about this release, please contact [email protected].

About Datos Insights

Datos Insights delivers the most comprehensive and industry-specific data and advice to the companies trusted to protect and grow the world’s assets, and to the technology and service providers who support them. Staffed by experienced industry executives, researchers, and consultants, we support the world’s most progressive banks, insurers, investment firms, and technology companies through a mix of insights and advisory subscriptions, data services, custom projects and consulting, conferences, and executive councils.

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