P.F. Chang’s Enhances Real-Time Guest Communication with Integrated Software

By | February 16, 2015

Enterprise Service Bus integrates line-of-business and operational systems; enables sharing of up-to-the-minute loyalty program information with customers.

Source: hospitalitytechnology.edgl.com

P.F. Chang’s China Bistro has selected Neuron ESB application and web services integration software to unify the restaurant’s backend systems that will power meaningful, real-time guest communications for its P.F. Chang’s and Pei Wei brands. Neuron ESB 3.5 implementation is currently underway, and will initially support the restaurant’s new loyalty program.

With phase one of Neuron ESB implementation, P.F. Chang’s is revamping its existing Bistro rewards program and launching one for its Pei Wei brand. The company’s new loyalty effort will enable corporate and its 400+ locations to interact with customers in real-time via email presenting up-to-the-minute point accumulation, status and rewards. Before installing Neuron ESB, P.F. Chang’s had relied on its CRM system to generate this type of communication which was often sent several days post-visit when the experience was long forgotten.