Paul Schottmiller, a retail strategist at Kurt Salmon, a consultancy, says the opening of physical stores by online retailers also reflects a growing trend to develop contact with human beings in the online journey. Other elements include people to help with the shopping journey, and personalised offers and promotions.
“That does make a difference in terms of the level of satisfaction,” he says.
Source: www.ft.com
The online and social application people rushing to integrate buy buttons. Purchasing inside a social application is the target.