California Pizza Kitchen (CPK) has teamed with T-ROC Global, a provider of technology-enabled retail solutions, to install and operate up to 1,000 CPK automated retail machines nationwide over the next three years.
The companies plan to bring retail kiosks to airports, universities, hospitals, hotels, office complexes, residential communities, EV charging stations, sports venues and other destinations.
“For decades, CPK has been dedicated to meeting consumers wherever they are, whether through our global restaurant network, airport and non-traditional locations, off-site events, or the local grocery store where we’ve been a leading premium pizza brand for 25 years,” Michael Beacham, president of California Pizza Kitchen Global, said in the press release. “Our automated retail strategy, now accelerated through a partnership with T-ROC, introduces CPK to entirely new occasions and venues where consumers desire quality food on the go.”
In addition to pizza, CPK and T-ROC plan to offer a selection of other menu items, including Kung Pao and Bolognese Spaghetti, Mac ‘N’ Cheese (in classic, BBQ Chicken and Burnt Ends varieties) and even CPK’s Butter Cake.
T-ROC will leverage its nationwide infrastructure – including 32 warehouses, a dedicated van fleet and thousands of technicians – to deploy, replenish, maintain and support CPK automated retail machines. The rollout will initially focus on clusters of at least 20 units across 30 major U.S. markets, enabling the companies to establish meaningful market density and scale efficiently.
