Google will start selling products at its pop-up stores this week

By | October 18, 2017

This is a first


It’s a lot easier to just showcase a small number of products on hand and direct people to the online Google Store, even if that’s not the ideal experience for a customer that’s ready to buy something on the spot. In fact, that point of friction risks losing the sale once the customer leaves the store.

It seems that Google is now up to the challenge of stepping more directly into physical retail.