Kraft ran the largest blind taste test ever in hopes no one noticed

By | March 10, 2016
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GuIn an effort to test a healthier recipe, Kraft performed a secret taste test in which they shipped out 50 million boxes without anyone the wiser.

Source: www.psfk.com

And noone noticed. Pretty gutsy move by Kraft.

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Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk

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