Managing Omnichannel and Digital Initiatives as a Portfolio

By | February 3, 2015

To meet the needs of consumers by engaging and delighting them across all touch points, retailers must manage omnichannel and digital initiatives as a portfolio.

Source: viewpoints.kalypso.com

To meet the needs of consumers by engaging and delighting them across all touch points, retailers must manage omnichannel and digital initiatives as a portfolio. Doing this will help retailers gain alignment and focus on the right things.