The Chipotle effect: Why America is obsessed with fast casual food

By | February 3, 2015

Chipotle has seen its sales more than quadruple since 2000; Panera has watched its own more than triple in that time; and Shake Shack just went public despite operating only 36 outlets. What’s going on?

Source: www.washingtonpost.com

Americans spent more than $21 billion at fast casual restaurants last year, according to data from market research firm Euromonitor, which is not bad, considering that the category is only loosely defined at best.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk