MasterCard and Visa continue to grow share of the European cards market

By | December 2, 2015

Source: www.linkedin.com

International card schemes MasterCard and Visa now account for 86% of all payment cards in Europe, as domestic and private label schemes continue their decline. RBR’s study Global Payment Cards Data and Forecasts to 2020 shows that €9 out of €10 spent using a payment card in Europe was made on a Visa or MasterCard-branded card – the highest share of any region.


There were 1.5 billion payment cards in circulation in Europe at the end of 2014 which were used for payments worth €2.9 trillion during the year. Competition between the two leading schemes is fierce, with very little difference between Visa and MasterCard in terms of card numbers. With regard to payment value, however, Visa is by far the larger scheme, and gained a percentage point of value share in 2014, while MasterCard lost a percentage point.



Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk