From MobileMarketer Nov2020 —
Brief:
- Coca-Cola’s Costa Coffee unit this year acquired Briggo, a startup that lets mobile users order coffee from automated kiosks, and is now rebranding it as Costa Coffee BaristaBot, the Austin American-Statesman reported. Terms of the deal weren’t disclosed.
- The kiosks, which can make 100 coffee drinks an hour from whole beans, fresh dairy and gourmet syrups, accept mobile orders and have a touchscreen tablet. Briggo installs the kiosks in highly trafficked spots like airports, medical and educational facilities, corporate offices, retailers and grocery stores.
- The investment includes Briggo Coffee Hauses that serve hot and iced coffee and teas in several customer locations, along with the company’s technology and expertise, a Coca-Cola spokesperson told the newspaper. The Costa Coffee BaristaBot app is free to download from Google Play and Apple’s App Store.