How Nike, Adidas are leading the future of retail
New stores from Nike, Adidas are leading the future of retail.
Source: fortune.com
Nike and Adidas both opened new New York City stores this fall that are designed to immerse shoppers in the experience and give them a reason to return. The Nike store encourages shoppers to try out shoes on its basketball court and soccer zone, and Adidas has set up stations for customizing apparel and seating areas for watching sporting events.