Retailers Pay Attention Kroger Shelf Labeling
Originally published on Forbes – Excerpt below
So while Kroger’s recent experiments may already be showing beneficial effects in terms of in-store conversion and basket size, the more important implications to Kroger’s tests are what they will ultimately mean for the company’s consumer price transparency and the longer-term health of Kroger’s business model itself.
Kroger’s leadership will be able to sleep soundly at night because they can rest assured that their online prices will always match their in-store prices, that their prices will be competitive to their brand position within the market, and that their consumers will never be confused. All the while, their label-printing competition will continue to bring a knife to a gunfight in the ever-heating-up battle for digital and in-store grocery superiority.