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Source: www.retaildive.com
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Traffic to outlet malls is at a two-year peak, with 26% of shoppers in the U.S. heading to an outlet in July 2016—up four percentage points since March, when outlet traffic hit its lowest point since June 2015—according to Cowen Consumer Tracker Survey data cited by CNBC.
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Millennials’ thrifty ways influenced the acceleration, with sportswear outlet stores including Nike, Adidas and Under Armour among the biggest beneficiaries of the renewed customer activity, according to Footwear News.