Report: Outlet mall traffic rises to two-year high

By | August 23, 2016

Retail industry news, voices and jobs. Optimized for your mobile phone.

Source: www.retaildive.com

  • Traffic to outlet malls is at a two-year peak, with 26% of shoppers in the U.S. heading to an outlet in July 2016—up four percentage points since March, when outlet traffic hit its lowest point since June 2015—according to Cowen Consumer Tracker Survey data cited by CNBC.

  • Millennials’ thrifty ways influenced the acceleration, with sportswear outlet stores including Nike, Adidas and Under Armour among the biggest beneficiaries of the renewed customer activity, according to Footwear News.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk