Restaurants made Toast a $5 billion start-up — then coronavirus

By | July 30, 2024

Article on CNBC Apr 2020 on Toast

  • Toast was valued at almost $5 billion in February, coming off a year of 109% revenue growth.
  • A month later, states from California to New York had imposed shelter-in-place rules, forcing restaurants to close except for takeout and delivery.
  • Toast is using a chunk of the $400 million it just raised to provide free services to new and existing customers.

When the calendar turned to 2020, Toast was one of the hottest names in technology. Shares of the privately held company, which makes software for restaurants, were in high demand on the secondary markets. Existing investors led a $400 million financing round in mid-February at an almost $5 billion, close to double where it was a year earlier.

Then the coronavirus pandemic hit the U.S., and many of Toast’s customers had to shut their doors. Suddenly, the eight-year-old cloud software business, which had blossomed as restaurants rushed to modernize their tech systems, found itself in the teeth of an economic crisis and facing the prospect of evaporating revenue.

Read the full Article on CNBC Apr 2020

Author: Retail Systems

Craig Allen Keefner is an influential figure in the self-service technology industry, best known for his leadership in kiosks, digital signage, and retail automation. Based in Denver, Colorado, Keefner has managed the Kiosk Industry Group (Kiosk Manufacturer Association) since 2014, supporting self-service professionals and overseeing projects in kiosks, point-of-sale systems, thin client technology, and related fields.​ Over his career, Keefner has served in various executive and managerial roles—including as owner and CEO of pioneering kiosk and retail tech companies, as well as managing key industry websites such as kioskindustry.org and thinclient.org. His experience also includes significant contributions to the deployment and advancement of interactive technology in healthcare, retail, and smart cities.​ Keefner holds a BA from the University of Tulsa and has earned credentials in electronics and technology from institutions like the Missouri Institute of Technology and DeVry. Often recognized as “Mr. Kiosk,” he is noted for his expertise, industry advocacy, and innovation in digital self-service solutions