Retail Industry – Amid Sales and Profit Declines, Kohl’s Plans More Print, Less Digital

By | May 13, 2016

Kohl’s plans to be more aggressive with marketing but is short a marketing executive after the resignation of Will Setliff this year.

Source: adage.com

Mr. Mansell also mentioned that Kohl’s plans to continue promoting its buy online, pick-up in store and ship from store options for consumers as the company views both as a sales opportunity.