Ordering coffee at Barcelona airport has become something of a futuristic experience with the arrival of a new generation of vending machine.
Along with other big name brands including Nike and Coca-Cola, Best Buy is overhauling the clunky, old image of a vending machine. Today’s ‘automated retail machines’ are increasingly interactive, are found in a range of locations – including hotel lobbies, malls, train stations or within stores – and often come in bright colours and playing music.
For retailers, they can play a far more strategic role than the grim functionality and convenience of their predecessors. With a high tech design that is often tongue in cheek, they are frequently used by brands to catch the eye of millennials, impulse buyers and other target groups.