Walmart Making Incursion Into Finance

By | January 2, 2022

Walmart Fintech Incursion

walmart innovation

walmart innovation

From the Financial Brand Jan 2021 — The deal with Ribbit may reflect Walmart’s desire to get further into the actual guts of financial services, rather than being solely a distribution partner. At present, the fintech startup will be majority-owned by Walmart and some activities will be pursued via partnerships with other fintechs. Leadership will include both Walmart execs as well as Meyer Malka, Managing Partner at Ribbit Capital. Malka’s firm is a fintech heavyweight, having helped develop Robinhood, the no-fee mobile investment platform, Credit Karma and Affirm.

Editors Note:  Walmart has toe-dipped in financial services over the last 20 years.  Experimenting and collecting data. Building up services capability. Having thousands of physical stores across the country and a stranglehold on the unbanked and underbanked population, its always been a bit of wait and see what Walmart finally does.  Same thing for Kroger and Costco. Not sure how the conventional banks benefit except as middleware plumbing and services providers.

Read the full article at the Financial Brand

Author: Retail Systems

Craig Allen Keefner is an influential figure in the self-service technology industry, best known for his leadership in kiosks, digital signage, and retail automation. Based in Denver, Colorado, Keefner has managed the Kiosk Industry Group (Kiosk Manufacturer Association) since 2014, supporting self-service professionals and overseeing projects in kiosks, point-of-sale systems, thin client technology, and related fields.​ Over his career, Keefner has served in various executive and managerial roles—including as owner and CEO of pioneering kiosk and retail tech companies, as well as managing key industry websites such as kioskindustry.org and thinclient.org. His experience also includes significant contributions to the deployment and advancement of interactive technology in healthcare, retail, and smart cities.​ Keefner holds a BA from the University of Tulsa and has earned credentials in electronics and technology from institutions like the Missouri Institute of Technology and DeVry. Often recognized as “Mr. Kiosk,” he is noted for his expertise, industry advocacy, and innovation in digital self-service solutions