Why Walmart Bailed On Google’s Local Shopping Ads

By | March 5, 2015

The world’s largest search provider and the world’s largest retailer are breaking up – when it comes to local ads anyway. In the summer of 2014, Walmart

Source: www.pymnts.com

Letting Google see Walmart daily inventory and prices finally got booted as good strategy by Walmart.  On the other hand Walmart must compete with Amazon.

“The Walmart scuffle highlights Google’s ongoing issue big retailers – they worry that Google is muscling in on their customer relationship and harvesting data that is rightfully theirs (the retailers’).”

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk