Adobe Brings Marketing Intelligence To Vending Machines, Internet-Of-Things Devices

By | March 10, 2015

SALT LAKE CITY–( BUSINESS WIRE )–At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe today unveiled major new innovations in Adobe Marketing Cloud that enable brands to bring highly personalized experiences to physical spaces…

Source: www.vendingmarketwatch.com

New angle for Adobe becoming data warehouse used in personalization.

Author: craig keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk