Retail automation – Google opens its first branded retail store (in London)

By | March 12, 2015

Google is taking its biggest step yet into the world of bricks-and-mortar retail.


On Wednesday, the Internet giant opened its first branded store in London, which is being used to showcase a range of Google products, including Chromebooks, Android phones and Chromecast dongles.

Unlike the Apple Store, however, the Google store is really a store within a store. In this case, it’s housed inside of is Currys PC World, a UK electronics retailer.