NRF Research The State of Retailing Online 2019 National Retail Federation Published Mar 11, 2019 Developed in partnership with Forrester Research, the annual State of Retailing Online report provides an overview of metrics from the previous year as well as retailers’ key priorities, investments and challenges for this year. For the first time, the report also details retailers’… Read More »
For today’s constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to mobile. These I-want-to-buy moments are important for consumers, and they’re critical for brands. Are you winning these micro-moments? Written by Allison Mooney , Brad Johnsmeyer Giana was in her local drugstore, trying to understand why… Read More »
As consumers continue to gravitate toward using computers, tablets, and mobile devices to complete a retail transaction, it is more important than ever for retailers to develop an “omnichannel” shopping strategy that integrates the online and offline experiences – a combination of “bricks and clicks.” Source: www.olea.com
