The State of Retailing Online 2019 – NRF and Forrester

By | May 1, 2019

The State of Retailing Online 2019

Developed in partnership with Forrester Research, the annual State of Retailing Online report provides an overview of metrics from the previous year as well as retailers’ key priorities, investments and challenges for this year. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.

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The State Of Retailing Online 2019: Omnichannel, Marketing, And
Personalization by Sucharita Kodali with Fiona Swerdlow, Brendan Witcher, and Heidi Anderson
March 11, 2019

Table Of Contents
2 Retailers Report Mixed Performance In Stores And Online

There’s No Retail Apocalypse, But Challenges Abound For Retailers

8 Omnichannel Is Still A Work In Progress

13 The Digital Marketing Landscape For Retail
Finally Looks Different


20 Retailers Must Enhance Omnichannel And
Personalization Programs

21 Supplemental Material