The State of Retailing Online 2019
Developed in partnership with Forrester Research, the annual State of Retailing Online report provides an overview of metrics from the previous year as well as retailers’ key priorities, investments and challenges for this year. For the first time, the report also details retailers’ challenges and strategies surrounding personalization.
The State Of Retailing Online 2019: Omnichannel, Marketing, And
Personalization by Sucharita Kodali with Fiona Swerdlow, Brendan Witcher, and Heidi Anderson
March 11, 2019
Table Of Contents
2 Retailers Report Mixed Performance In Stores And Online
There’s No Retail Apocalypse, But Challenges Abound For Retailers
8 Omnichannel Is Still A Work In Progress
13 The Digital Marketing Landscape For Retail
Finally Looks Different
Recommendations
20 Retailers Must Enhance Omnichannel And
Personalization Programs
21 Supplemental Material
