Amazon Go, CafeX – future of retail automation

By | February 13, 2022

Article published on ZDnet April 15th

The two futuristic retail experiences offer a contrast in how advanced tech can be used to prepare beverages on the spot as well as eliminate the scourge of the checkout line. But humans are still in the picture for now.

Excerpt: he food and sundries available at Amazon Go aren’t the kinds of products typically associated with the retailer that one might find at one of its bookstores. These stores represent a futuristic but ultimately fractional part of the retailer’s push into groceries, the massive market that is developing into its fiercest battlefield with Walmart. Of course, its main incursion is via its Whole Foods supermarket acquisition. For now, Amazon seems more focused on reducing prices at the organics-focused chain. But the number of Go stores may soon rival or exceed the number of Whole Foods’ markets, as Amazon has announced plans to open thousands of the 7-Eleven competitors in the coming years as it contemplates smaller and larger versions that can accept filthy greenbacks.

Author: Retail Systems

Craig Allen Keefner is an influential figure in the self-service technology industry, best known for his leadership in kiosks, digital signage, and retail automation. Based in Denver, Colorado, Keefner has managed the Kiosk Industry Group (Kiosk Manufacturer Association) since 2014, supporting self-service professionals and overseeing projects in kiosks, point-of-sale systems, thin client technology, and related fields.​ Over his career, Keefner has served in various executive and managerial roles—including as owner and CEO of pioneering kiosk and retail tech companies, as well as managing key industry websites such as kioskindustry.org and thinclient.org. His experience also includes significant contributions to the deployment and advancement of interactive technology in healthcare, retail, and smart cities.​ Keefner holds a BA from the University of Tulsa and has earned credentials in electronics and technology from institutions like the Missouri Institute of Technology and DeVry. Often recognized as “Mr. Kiosk,” he is noted for his expertise, industry advocacy, and innovation in digital self-service solutions