GMC’s campaign, developed by Posterscope USA along with Quividi, EYE Corp Media and Engage M1, ran for 8 weeks at the Santa Monica Place shopping mall. Posterscope and their partners fitted eight digital out-of-home screens in Santa Monica Place Mall with video sensors and Quividi’s audience platform to anonymously detected a passing shopper’s gender, whether they were alone or with a group, or part of a couple or a family. The system could also identify if the person standing in front of the screen was an adult or child along with their mood, including if they were frowning or smiling.

Source: screenmediadaily.com